Since 1985, we’ve been a different kind of School-wear Brand. We are a family-owned company committed to designing high-quality products with the best possible value that makes students look and feel good inside and out. Our Mission: To help ALL kids of ALL ages to shine, whatever their passion, no matter the dress code, wherever they live or go to school. Our Difference: Everything we make is designed to be the most comfortable, durable & ready for action. Thoughtful materials, convenient fasteners & smart constructions make our products the most kid-friendly clothes for school.